“We finished three showings with MSP this week. All had full-house attendance and enthusiasm was high. There was a cheer when the Mountain Hardwear logo came up in the show intro, and the energy that Frankie brought to the stage, along with the athletes in attendance, had people flying out of their chairs and fists pumping. It was a great primer for the season and it was the biggest public association of Mountain Hardwear with an influential ski company EVER. At the end of the Boulder show I raffled off the outfits that were worn in the film to a huge crowd in the lobby right after the show – it was bedlam!!! Raffling off MSP / MHW hats, 20 MHW fleece hats, and the MHW outfits was HUGE for our brand.”
