Joel Zimmerman

“Matchstick Productions is a great partner that provides Subaru with an excellent mechanism to directly communicate with our customers. Not only is the partnership effective on a national level, it also allows us to activate our retailers – the touch point of the customer. For example, in Seattle, Eastside Subaru was able to display vehicles at a premiere event where skiers could interact with the product while celebrating the upcoming ski season. That’s the perfect opportunity for them to think about what kind of car they’ll need to transport them safely up the mountain. It’s just a natural fit and a very effective partnership.”