Micayla in Wonderland

Micayla in Wonderland

Finding herself in the incredible Wonderland of the Crested Butte Gunnison Valley Micayla Gatto does what any reasonable Mountain Biker would do. She Rides.


The Crested Butte and Gunnison Tourism and Prosperity Partnership (TAPP) asked Matchstick to create a video showing the the beauty of the land in a fun and creative way. For this project we scripted, produced, filmed and arranged the incredible talent of pro mountain biker Micayla Gatto as well as took care of all distribution. Matchstick designed social marketing strategies and budgets for all major social networks that would maximize impressions and views. We hope you enjoy the video and maybe it will make you want to visit Wonderland yourself.