In July when the Gunnison/Crested butte tourism approached us with the need for a video short to promote Outerbike, a mountain bike demo in Mid-August, the crew at Matchstick needed to act fast. Our primary challenge was promoting an event that we had no footage from, so developed a memorable concept that could be shot quickly and would be unique in it’s space.  We wanted the tone to be celebratory, fun and capture the flavor of friends coming together and celebrating their love of a sport.