Matchstick Productions was granted another new project from Decked in February of 2017. The makers of the most advanced truck bed toolboxes wanted to create three 30-second spots to highlight product features and target a male demographic. The gritty, hardened theme of the spot was intended to sell the toughness of the Decked truck bed system above all else.
Our team approached this spot with a goal of using natural lighting in a real life construction site. We wanted a high contrast feel to the footage that would show what the product looks like in a real world scenario.
These spots were shot in the greater Denver metropolation area. Special thanks to Weitz Construction and Greg Randolph from Decked, as well as all cast and crew.