Decked Toolbox Systems

Decked Toolbox Systems

Matchstick Productions was granted another new project from Decked in February of 2017. The makers of the most advanced truck bed toolboxes wanted to create three 30-second spots to highlight product features and target a male demographic. The gritty, hardened theme of the spot was intended to sell the toughness of the Decked truck bed system above all else.

Our team approached this spot with a goal of using natural lighting in a real life construction site. We wanted a high contrast feel to the footage that would show what the product looks like in a real world scenario. 

These spots were shot in the greater Denver metropolation area. Special thanks to Weitz Construction and Greg Randolph from Decked, as well as all cast and crew.