On the tail end of a massive snowstorm in early February, MSP joined forces with Mercedes-Benz USA to capture the spirit of the upcoming 2017 GLS sport utility vehicle. MSP was tasked with telling the story of Loki the Wolfdog – an Instagram sensation – by highlighting one of his outdoor adventures with his human companion, Kelly.

Temperatures bottomed out at -40 degrees during the shoot, presenting unique challenges for Kelly, Loki, and the film crew alike. Filming conditions and the iconic mountainous backdrops of Crested Butte were absolutely perfect, however, and the team persevered. MSP assembled its A-team to capture the GLS and the star talent from all angles, including two RED Dragons filming at 6K resolution, one 4K aerial drone, a proprietary 360-video system, and truck/UTV-mounted Cineflex gyrostabilized RED Dragon. The resulting imagery from the shoot has just been released, and we are proud to share the fruit of our efforts here with you today.

Very special thanks are due to everyone who helped bring this vision to life, including Mercedes-Benz USA, Razorfish, Experius VR, Eleven Experience / Irwin Guides, and Trent Bona Photography.  For more from the shoot, please visit @MBUSA and @Loki_the_Wolfdog on Instagram.